In a slightly more technological aside today, I'm loving the renewed Google-Microsoft tension after the announcement of the Google Chrome OS (link). It's the long-awaited extension of the Google Chrome browser, which itself was already an indirect attack on Microsoft Office, since Chrome was basically made to handle Gmail's web-based productivity software. The new Chrome OS isn't targeted directly at the PC and is meant for netbooks instead, but with an official label as an "OS" there's no doubt that Google has pulled all the stops and is charging at the Microsoft Windows stronghold with its spears drawn and trebuchets loaded. Yes, trebuchets. Trebuchets are awesome.
Actual schematics of Google's takeover plan. On the left is a trebuchet, which will swing Chrome-bombs (which I shall now dub Chrombs) at Microsoft Windows.
Microsoft has its own netbook-OS answer, though, with Microsoft Gazelle (a long, detailed, research report here). Tons of other places have already written on the technical details of the two proposed systems, but what I'm looking forward to most doesn't have anything to do with the systems themselves. What I really, really want to see are the ad campaigns that Microsoft and Google are going to concoct for this epic battle.
Will there be a new Google Guy created in the spirit of the "I'm a Mac, I'm a PC" ads? Or better yet, will Google accent its fun-loving, multi-colored image with the similarly-colored Teletubbies?
A new target demographic!
How will Microsoft respond? It's now stuck in the middle of a brutal bashing from both Apple and Google, so will it just say "fuck it" and go back to its ill-fated Seinfeld + Bill Gates lunacy? I can only imagine, but this is going to be one helluva entertaining media battle.
uhhhmm.
Actual schematics of Google's takeover plan. On the left is a trebuchet, which will swing Chrome-bombs (which I shall now dub Chrombs) at Microsoft Windows.
Microsoft has its own netbook-OS answer, though, with Microsoft Gazelle (a long, detailed, research report here). Tons of other places have already written on the technical details of the two proposed systems, but what I'm looking forward to most doesn't have anything to do with the systems themselves. What I really, really want to see are the ad campaigns that Microsoft and Google are going to concoct for this epic battle.
Will there be a new Google Guy created in the spirit of the "I'm a Mac, I'm a PC" ads? Or better yet, will Google accent its fun-loving, multi-colored image with the similarly-colored Teletubbies?
A new target demographic!
How will Microsoft respond? It's now stuck in the middle of a brutal bashing from both Apple and Google, so will it just say "fuck it" and go back to its ill-fated Seinfeld + Bill Gates lunacy? I can only imagine, but this is going to be one helluva entertaining media battle.
uhhhmm.
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